Issues with Buying Diamond & Fine Jewelry Online

The process of jewelry buying is fairly complicated, especially when taking into consideration all the terminology and technical aspects involved. What shouldn’t be a stressful experience is deciding where to buy, but that’s often the first issue upon which people stumble. While both jewelry stores and online shops have their advantages, both have disadvantages as well. In order to make the simple act of choosing a place to buy simpler and more enjoyable, here is a quick breakdown of the benefits and drawbacks of each option and a recommendation on how anyone can skip the negatives entirely with one little trick.

The Best of In Store Shopping

Ruby Three-Stone Ring With Halo

 The benefits of heading to local jewelry stores or factory-direct stores are fairly clear. You can admire the jewelry in person, try it on and speak with a salesperson about any questions you may have about cut, clarity, carat weight or color. However the drawbacks are equally apparent. The salesperson may pressure you to buy something you’re uncertain about or unready to commit to, or he may offer inexpert advice on a certain piece. Additionally, a store has limited selection, so if you don’t find something you love, you may instead opt for something “close enough,” reducing your enjoyment of the piece.

The Best of Online Shopping

Pear and Oval-Shaped Diamond
Links Necklace

On the other hand, opening a browser and searching an online jewelry catalog means you have a nearly limitless selection of choices, an exciting prospect if you have something specific in mind. There’s also complete privacy, and you’re given as much time to ponder your choices as you’re willing to spend searching. Finally, no one is pressuring you to make a decision. As a polar opposite to in-store shopping, there’s no helpful or knowledgeable salesperson to assist you in answering questions. You cannot try on any pieces and even high quality photos hardly do diamonds justice. More worrisome yet, if you buy from an untrustworthy store, you never know what you’re going to get until it arrives.

Floral Pattern Antique Bracelet

Fortunately, there is a solution for shoppers who aren’t willing to sacrifice any benefits in their search for the perfect ring, necklace, bracelet or pair of earrings. At Ziva Jewels, we’ve combined the best of both worlds. You can browse our extensive collection online at your leisure, and once you’ve found the perfect item simply request to see it in person at a local affiliated retailer. There you may try it on, ask any questions you may have and trust the expert, no-pressure advice of our trusted salespeople. When it comes to diamond buying, you should never settle for anything less than exceptional, and our “Try Before You Buy” program and lifetime warranties ensure you never have to.