Wednesday, February 5, 2014

A Guide to Buying Diamonds


Buying a diamond, whether it’s a demure solitaire pendant or a stunning three-stone engagement ring, is always an emotional experience, and it should be. But purchasing an expensive piece of jewelry requires a grounded approach that ensures the item you end up with is as valuable as stated. No one enjoys an unlimited budget, but everyone can own a singular diamond creation that’s high quality and valuable. Here is a quick guide to buying quality diamonds at any price point.

Mastering the 4 C’s

The first rule in buying diamonds is learning the 4 C’s. The C’s referred to are Cut, Color, Clarity and Carat. They each represent a quality in the diamond that can be graded to a certain level of superiority. While many people focus heavily on the carat weight of a diamond, since this also suggests the size, the most important quality is the cut.

The cut represents more than just the shape of the diamond; it also reveals the skill with which the stone was shaped. An expertly cut gem is perfectly proportioned and dazzling. A poorly cut stone, on the other hand, lacks sparkle and may be prone to damage, abrasions or breaking.

Visit Guidance section of our site to get the most detail and comprehensive information on diamond characteristics which help make your buying process easy and confident. 

Reviewing the Grading Report

Some deceitful jewelers may try to tell you that a diamond is a higher grade or better cut than it actually is. Regardless of where you buy your jewelry, always request an American Gem Society or GIA report for the piece. It states precisely the cut, clarity, color and carat of every diamond. Even honest vendors may make a mistake on occasion, and legally they are allowed a margin of error of one grade. Make sure you get what you want by checking the report.

Shop with Trusted Professionals

Obviously, the best way to get a superior diamond is to buy from an ethical, trustworthy jewelry company that places its customers’ needs first. Ziva Jewels offers a lifetime warranty on its diamonds and fine jewelry, and any business worth buying from will do the same.


Buying a diamond is exciting, emotional and fun, as long as you get what you pay for. Avoid the disappointment of discovering your favorite diamond accessory isn’t appraised for the perceived value by using these tricks to ensure you get a diamond you can cherish for generations.


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